Small Businesses: Tips for Competing with Larger Businesses

Posted on June 16, 2011 by admin

Are you a small business owner?  If you are, you will likely face a large amount of competition from others; others who may be larger than you and others who may have more resources at hand than you do.  Although it may seem as if you are at a disadvantage because your business is a small business, it doesn’t have to be that way. There are a number of different ways that you can make sure that your business is able to successfully compete with your competition, even your competition that may include large, national companies.

When it comes to competing with your larger competitors, it is important that you remember exactly what you are, a small business.  This automatically makes you unique right away.  Each year, a large number of small business owners end up closing their doors.  While this may not sound promising to you, it should give you a little bit of hope. There are actually a large number of consumers who like doing business with small businesses, just like you. In fact, some prefer to do business with them.  The less competition you have from other small businesses, the greater your chances are of staying profitable and in business are.

While you may not necessarily be able to control the competition that you do and do not have, one thing that you can control is your business’s public perception. For instance, if you were to run a pet supply store or a clothing store, there are a number of other businesses where your customers could go to buy the same products at, like a large department store.  To prevent that from happening, you want to give your customers a reason to come to your store, as well as reason to keep on coming back. The first step is to make sure that your establishment is well-kept and always clean.  You will want to pickup your sales floor, if your business has one, each and every day, dust, mop the floors, and keep all of your entranceways cleans.  To many consumers, nothing is more unappealing that a dirty business.

In addition to making sure that your establishment is well-kept and always clean, you need to examine the type of service that you and your employees provide your customers with.  Most small businesses are known for their personal feel.  When it comes to doing business with a small business, there are customers who want to feel like they are known by name, even if they aren’t actually, or feel like they can stop and talk with you and your employees about nothing in particular, like the weather, just because.  This is what will essentially set your business apart and make it easier to compete with larger businesses.  Unfortunately, many of today’s larger corporations have more of a focus on “don’t waste company time or money,” than they do the customers.  Making sure that all of your customers receive the best service available, as well as thank you every time, is the best way to compete and win against your larger competitors.

The above mentioned ways are just a few of the many ways that you can make sure that your small business is running just as strong as the competition.  Even if you run an online business, instead of storefront one, a personalized, friendly service is an important component of being successful.  For additional methods that may help your business stay afloat, you may want to think about turning to your customers for suggestions.  A simple suggestion box may give you insight into your customers, as well as their wants and their needs.

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Should You Hire a Professional Resume Writer?

Posted on June 15, 2011 by admin

Are you in the process of trying to get a new job?  If you are, you will likely come across numerous job listings that you would like to apply for.  When applying for a job, you are almost always required to submit a copy of your resume. When it comes to submitting a resume for a job, it is advised that your resume be professional in nature.  A professional resume is one that will up your chances of getting the job of your dreams.

When it comes to submitting a professional resume, there are many job seekers who wonder if they should hire the services of a professional resume writer.  As you likely already know a professional resume writer is often a freelancer writer, but one who specializes in writing professional resumes.  Many professional resume writers have a degree or years of experience with creating professional resumes.  In all honesty, the decision as to whether or not you want to hire the services of a professional resume writer is yours to make, but there are a number of benefits to doing so.

As it was previously mentioned, many professional resume writers have training and experience.  Not all, but many freelance writers have a degree or at least some schooling that is either related to journalism or English.  You may also find some professional resume writers who have some freelance writing experience, but who have also worked as hiring managers or company representatives.  Perhaps, these types of professionals are the best ones to do business with, as they can not only write professional resumes, but they also often know what hiring employers look for in a resume.

Another one of the many benefits to hiring a professional resume writer is the work that you will have to do.  Of course, you will need to be in communication with your hired resume writer, as they need to gather information on your work history and education, but that is about it.  After the needed information has been obtained, you pretty much just need to review your resume and submit payment for it.  If you are inexperienced with writing or resumes in general, it could literally take you days or even weeks to get your resume exactly the way that you want it.  In fact, there are many who never get their resumes “exactly,” how they want them, so many just end up settling with what they have.  When doing business with a professional resume writer, you don’t have to settle for second best; you should always be given the best service and the best results available.  In fact, many professional resume writers have satisfaction guaranteed policies.

The only downside to hiring the services of a professional resume writer is the cost of one.  However, it is important to remember that there are an unlimited number of professional resume writers to choose from, especially if you use the internet to examine all of your options.  This means that you should be able to find a number of professional resume writers, many of which who have affordable rates.  Of course, it is important that you don’t go too cheap, as you want to make sure that you get professional results.  Spending fifty or one hundred dollars on a professional resume writer really isn’t that bad of a deal, especially when a professional resume writer may be able to get you a higher paying job.

It is also important to mention your competition. When applying for a job, there is a good chance that you will not be the only applicant.  Many jobs, especially those advertised online, receive hundreds and sometimes even thousands of applicants.  Out of all of those applicants, you would actually be surprised to see how many do not use the services of a professional resume writer.  In fact, you may be surprised with how many applicants turn in resumes that were never even proofread.  Hiring the services of a professional resume writer will give your resume a professional look and feel; a look and feel that most hiring employers want to see.

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Simple, Yet Effective Ways to Make Your Small Business a Success

Posted on June 15, 2011 by admin

Are you a small business owner?  If you are, you likely already know that you have to compete with a large number of other businesses, many of which may be larger than your business or have more money to “toss,” around.  While you may think that your size automatically puts you at a disadvantage, it doesn’t have to.  There are a number of ways that you can go about making sure that your small business is a successful, profitable one; ways that actually require little or no work on your part.

One of the simplest, yet most effective ways that you can turn your small business into a success and keep it as one is by smiling.  Yes, smiling. Many people, possibly even you, do not actually realize just how far a smile really goes.  When it comes to buying a product or a service, from both large and small business owners, many customers want to feel appreciated or at least like they are being noticed.  After all, without the customer, you and your small business employees wouldn’t even have jobs.  That is why it is important that you and your employees always smile at your customers and always put on a happy front.

Small talk is another simple, yet effective way to make your small business a success.  Small talk can be something as simple as asking any of your customers if they need help finding anything, if you run a retail store, or asking them about the weather outside.  Small talk makes your customers feel important.  It makes many consumers feel good that there is assistance available if it is needed, as well as the fact that some actually values their opinion or insight, even if it is only about the weather.  That is why you and your employees are always advised to strike up a conversation with your customers.  This conversation is what will likely keep them coming back for more.

As stated above, there are many people who tend to forget how much a smile can brighten up a person’s day.  In addition to smiling, it seems as if some customer service workers have forgotten the importance of a simple thank you.  When running a small business, your customers have the options of shopping with you or with a larger company, a larger company that have more products for sale, at lower prices.  What often sets you and your competitors apart is your customer service.  That is why it is advised that you and all of your employers thank all of your customers for their business and ask them to come again soon.  Your customers do not have to shop at your store, but they do chose to do so; therefore, make sure you thank them for it.

Another way that you can help to ensure that your small business is a successful one, one that consumers love doing business with, is being polite on the phone to all callers. While this may seem like common sense, there are times when it can easily be forgotten.  Sometimes it seems is if potential customers call with questions about store hours or a product at the worst possible time, often a time when you are busy.  Although this may be frustrating to you, you are advised to stay calm, cool, and collective.  If you need to, ask the caller to please hold on for a minute, but try not to keep them on hold for too long.  Your actions or the actions of your employees on the phone will have a significant impact on whether or not the caller decides to become a paying customer later on.
As outlined above, being friendly, patient, and pleasant to deal with are simple, yet effective ways for you and your business to make a name for yourself; a positive name.  That positive name is what may help to keep your business running strong and profitable for years to come.

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Should You Apply for Jobs that You Are Not Qualified For?

Posted on June 14, 2011 by admin

Are you on a hunt for a new job or a new career?  If you are, you will likely come across a number of job listings, some of which you may be qualified for and others that you may not necessarily be qualified for.  When it comes to applying for a job, there are many job seekers who wonder if they should bother applying for a job that they are not really qualified for. To determine whether or not you should, you may want to examine the pros and cons of doing so.

When it comes to applying for a job that you may not necessarily be qualified for, the biggest pro of doing so is the unexpected.  You would be surprised how many employers just schedule interviews without actually examining resumes first.  This is most often done when an employee needs to be hired right away or when there weren’t a large number of applicants.  When that is the case, your resume won’t necessarily do all of the talking for you, your personality will.  There are thousands of instances each year where employers actually hire those that weren’t necessarily qualified for the job in question.  The reasons why they were hired tend to vary, but many were just impressed with the applicant’s personality, goals, and need to succeed.

Another pro or plus side to applying for a job that you may not necessarily be qualified for is other opportunities, often from the same employer.  It is not uncommon for an employer to be doing hiring for more than one position.  Although you may not necessarily be qualified for the position that you applied for, the employer in question may have another position available; another position that you may be better suited for.  If an employer likes your resume or your personality, if an interview was scheduled, you actually stand a good chance of getting hired, even if it is for a different position than the one that you originally applied for.

Although there are a number of pros or plus sides to applying for a job that you are not necessarily qualified for, there are also a number of cons or downsides to doing so as well.  One of those cons is the impression that you may end up giving of yourself.  Some employers easily get frustrated or fed up with those who apply for jobs that they aren’t qualified for.  From the perspective of an employer, it is time consuming to sort through hundreds or thousands resumes or job applications, especially when a good portion of them are from those who aren’t even qualified for the available position.

When it comes to applying for a job that you aren’t qualified for, the decision as to whether or not you want to do so is yours to make, but it is advised that you use your best judgment.  For instance, do not apply for a position as a teacher or a doctor if you don’t have the proper degree or required training.  However, if you are interested in becoming a retail store manager and it is required that you have a business degree, you may want to think about applying for the job if you are currently working on your degree, even just part-time, or if you have the equal years work experience.

If you are able to land an interview, the question as to why you applied for a job that you aren’t qualified for may arise.  When answering that question, you will want to spin it in a way that you will benefit you. For instance, respond with something like how you are always up for a challenge or go into detail about how you think you are qualified in other ways.  One thing you will definitely not want to do is respond with “I was hoping that I would get lucky.”  This is a surefire way to lose your chance of getting the job.

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Resume Tips to Help You Land That Job

Posted on June 13, 2011 by admin

Are you looking for a new job or a new career?  If you are, have you already started using the internet or your local newspapers to find jobs?  If you have, you may be at the applying stage. The applying stage of job hunting is perhaps the most important part.  Many times, you are only required to send in a job application or submit your resume.  Since your face and your personality will not originally be seen, you will need to let your resume to all of the work for you. That is why it is extremely important that your resume is professional looking. A few tips that you may want to keep in mind when making your resume are outlined below.

As a reminder, your resume is the first thing that an employer will see.  If you apply for a job that you saw advertised online or in your local newspaper, there is a good chance that you will not be submitting your resume in person.  Although it isn’t always fair, many employers categorize their applicants solely on their resumes.  That is why it is extremely important that you thoroughly review your resume before turning it into hopeful employers.  In most cases, the resume is what makes or breaks an applicant’s chance of getting the job that they were seeking.

Perhaps, the most important tip to remember, when creating a new resume for yourself or reviewing your current resume, is the appearance.  Many people mistakenly believe that they stand the best chance if their resume stands out.  Yes, you want your resume to stand out, but in a good way; a professional way.  At all costs, you will want to try and avoid colored paper and flashy, hard to read print.  As stated above, many employers categorize their applicants by their resumes.  Having an unattractive, unprofessional resume is the quickest way to get your resume into that “don’t bother,” pile.

It is also advised that you tailor your resume to the job that you are applying to, or at least the industry that you are hoping to get into. For instance, if you are looking for a job in retail, your resume objective may want to mention “looking for a career in a faced paced retail environment,” or such.  Tailoring your resume to each specific job will help to keep you one step above the competition.  There are many hiring employers who wonder if their applicants even read through the job listing before applying.  You do not want to be one of those applicants.  Outlining the need for a job in the construction industry, while applying for a job in the retail industry is another quick way to get your resume into that “don’t bother,” pile.

Another tip that you will want to remember, when it comes to making a nice, professional resume, is length.  Yes, you want to make sure that your resume includes as much information as it can, but you will want to make sure that it isn’t jam packed with information.  If, at all possible, you are advised to keep your resume around one or two pages long.  Be sure to include all applicable information, like your work history and your education. When outlining your previous work experience and your education, you want to include the basic information, just that.  Anything else can further be discussed in an interview.  Many employers hate reading long resumes, especially when the information isn’t always applicable.

The above mentioned tips should be able to help you create a professional resume; one that will be looked at.  If you are not dropping your resume off in person, you will want to create a cover letter for yourself.  A cover letter should be short and to the point. Outline the job that you are applying for, the experience that you have which makes you a good candidate, and ask the hiring employer to see your attached resume for additional information.

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Questions to Ask During a Job Interview

Posted on June 12, 2011 by admin

Have you recently been contacted for a job interview?  If so, you may be pretty excited.  When it comes to getting a new job or starting a new career, an interview is the first step towards success.  The only problem is that many interviewees end up making costly mistakes during their interviews.  One of those mistakes is by not asking any questions.  You are advised against doing this.  Not asking any questions during a job interview gives the impression that you are not a leader, just a follower.  That is not the type of impression that you want to make.

When it comes to asking questions during a job interview, you may be wondering what type of questions you should ask.  Before examining the type of questions that you should ask, it may be best to focus on the type of questions that you shouldn’t ask.  For one, you are advised against asking about the pay or raises, like when they kick in. Salary is something that should be brought up by the interviewer.  If and when salary is discussed, you may want to ask about raises, but it is advised that you refrain from doing so, at least right away.

In keeping with questions that you should not ask, many employers give their job applicants information about their company, like a company brochure or a link to their online website.  You are advised to thoroughly examine all of the information given to you, whether that information be online or in print. This will prevent you from asking questions that you should already know the answers to.  Asking a question about the history of the company, when you were already given detailed history information, gives the impression that you did not read through the materials given to you.  This is not the type of first impression that you want to make.

Now that you know some of the questions that you do not want to ask during a job interview, you may want to focus on some of the questions that you can ask, or at least ones that are considered “safe,” to ask.  One of those questions is about the average workday or workweek.  For instance, ask if you were hired for the job, what would your workdays or workweeks be like? What type of tasks would you be required to complete?

Another question that you may want to ask during a job interview is about the company’s future?  Are there any plans for expansion?  How does the company rate against the competition?  These are interesting questions that show that you want to work for a successful company, one that will be around for a long period of time.  Asking about the stability of a company gives a good impression of yourself, as it often means that you are also looking for stability.

You may also want to ask the interviewer some personal questions, but do not go too personal.  Trying asking them about how they like working for their company.  Ask about when they started working for the company and what level did they start at.  If they advanced, ask if it was relatively easy to do?  Does the company in question tend to promote from the inside up or do they hire new employees?  This may get you on a personal level with the interviewer, which tends to make your interview more memorable.

The above mentioned questions are just a few of the many that you may want to ask an interviewer during a job interview.  In all honesty, you are advised to use your best judgment when asking questions, but it is important that you do ask at least some.

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Should You Relocate Your Small Business?

Posted on June 12, 2011 by admin

Are you a small business owner who runs your own retail store?  If you are, how is your business currently going?  If it isn’t going too well or as well as you had originally hoped, you may be wondering whether you should just throw in the towel and give up.  Yes, this is something that you can do, if you want, but there may be other alternatives; alternatives that could allow you to keep your small business open.  One of those alternatives involves relocating your small business.

When it comes to relocating a small business, there are many small business owners who think that it is a good idea and others who think that it will only end up being a waste of time and money.  If you aren’t yet sure what type of perspective you have, you may at least want to further examine relocating your business to another building or even another city or town, especially if your only other options is to close your business doors down.

As you likely already know, there a number of pros and cons to relocating a small business.  One of those cons is the difficulty.  If you run a retail store, even just a small specialty retail store, there is a good chance that you have quite a large selection of merchandise; merchandise that needs to be carefully moved, as well as other office supplies and store fixtures.  It can be a big hassle to move a retail store from one location to another.  Although it can be considered a hassle, it is also important to mention that it can be done, with a lot of patience and hard work.

Another con or downside to relocating a small business is the uncertainty.  There are some small businesses that just aren’t right for making money.  Some business owners don’t want to realize this though, so they continue to believe that they always have the chance of make money.  Even if you take the time to find the perfect building for your retail store, as well as examine the local economy, and your competition, you are still not given any guarantees.  Of course, that is something that you knew when you originally decided to start your small business; therefore, a lack on guarantees may not actually be a large problem for you, although it should always be kept in the back of your mind.

Although there are a number of cons or downsides to relocating a small business, there are also a number of pros or plus sides to doing so as well.  One of those pros is a fresh start.  When relocating a small business, many small business owners carefully take the time to choose which building they would like to relocate to, as well as what city or town they would like to relocate to, if looking to “really,” relocate.  This carefully thought out decision can actually increase your business’s chance of seeing success.  A fresh start, but one that is carefully examined, may be just what your small business needs to revitalize itself.

Before you decide whether or not you would like to relocate your small business, it is important that you speak to your current landlord or your financial lender. As for speaking with your current landlord, you may be legally bound by a commercial lease.  As for speaking with your financial lender, you may need to borrow some money to relocate your small business.

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Preparing for Your Job Interview

Posted on June 11, 2011 by admin

Have you recently landed a job interview, from one of the job listings that you applied to?  If you have, when is your interview scheduled?  If your interview is scheduled to take place in a few days or even in a few hours, are you prepared for it?  What you may not know is that most job applicants aren’t.  To make sure that you are prepared for your interview, you will want to continue reading on.

When it comes to hiring an applicant, there are many interviewers who do place a large focus on personal appearance.  This focus on personal appearance doesn’t just focus on beauty, but hygiene as well.  Employers want to hire workers who will give their business a good public perception. That is why it is important that you give that good perception, especially in an interview.  When attending a job interview, you will want to make sure that you are professionally dressed, either in a pant suit or a dress.  Make sure that your hair is well kept as well.  In fact, you may want to think about buying a new outfit or getting your hair done before your interview is scheduled to take place.

Before your interview, you may also want to make a trip to the store to purchase some needed supplies, if you don’t already own them. These supplies may include a notebook, writing utensils, and a thank you note. As for the notebook and a writing utensil, you may want to take notes during your interview.  If you applied to more than one job listing, you may have multiple interviews scheduled.  Taking notes during your interviews will help you keep all of them straight.  Also, taking notes during a job interview makes you look as if you are more interested in the job.  It is also shows a side of you that says “I am professional and always prepared.”

As for the thank you note, which was mentioned above, you will want to send a thank you note to your interviewer.  A thank you note may also help to create a good, positive impression of yourself.  With thank you notes, many have intentions of sending them, but not everyone ends up doing so. Having a standard thank you note already filled out and ready to go is ideal.  In fact, you may also want to drop it off at the post off right after your interview has been completed.  Of course, make sure that you don’t drop it off beforehand.  Should the mail be delivered early or your interview needs to be rescheduled, you may be embarrassed with the early delivery of a thank you note, for an interview that never even occurred yet.

As you likely already know, job interviews are where hiring employers are able to learn as much as they can about you. This is often done by asking a series of questions. The questions that you are asked during a job interview will tend to vary, but most are likely focused around your goals and your work ethics.  For instance, you may be asked to describe you strengths and your weaknesses, your goals in life, your desire to move up the corporate ladder and such.  Even if these questions are expected to be asked, it can be nerve-wracking when they are actually asked. That is why you may want to do a number of practice interviews.  These practice interviews work best with another person, like a family member or a friend, but you can also do them by yourself, like in front of a mirror.  Practicing your responses before a job interview is one of the best ways to make sure that your answers come out exactly the way that you wanted them to.

The above mentioned preparation tips are just a few of the many that you may find useful, when it comes to preparing for a job interview.  If you are hoping to schedule multiple interviews, you may want to invest in resource guides that focus on successfully mastering the interview process, as that interview process is often the deciding factor in whether or not you get hired.

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Should You Close Your Small Business Down?

Posted on June 11, 2011 by admin

Are you a small business owner who feels as if you are stuck in a money trap?  Although a large number of small business owners are able to make money with their businesses, there are others who only end up losing money.  If you think that you are one of those small business owners, you may be wondering if the time to get out of the business is now.

When comes to determining whether you should close down your small business or give it a few more chances, there are a number of important factors that should first be examined.  One of those factors is your current financial situation.  Do you think that you could afford to keep your business open for a little bit longer, even just a few more months?  If you can do so, you may want to think about doing so. What you need to remember is that all small businesses, including those that are mainly operated online and those that are mainly operated offline, have slumps.  It is not uncommon to have a few bad months.  If given time, you may see your business and its financial outlook start to improve.

Another important factor that needs to be examined is your business’s location.  If you are running an online business, this isn’t much of a problem for you, as you can simply sell your online website or just close it down and discard it forever.  However, if you run a local business, you may have a rental contract with your commercial landlord. While some commercial landlords are understanding, when it comes to businesses that need to close down due to lack of success, there are others who just want their money.  Whether or not you can get out of your lease without being sued for the remaining amount is another factor that should be used to determine whether or not you should close your business doors.  If you find that you need to pay off the remainder of your lease, you mine as well keep your business open.

It is also advised that you examine all of your equipment, supplies, and merchandise, if you were running a retail store.  If you were running a retail store, you may want to think about having a liquidation sale, before officially closing your business doors.  This will give you the opportunity to make a little bit of money from your leftover merchandise.  Also, if you can’t see yourself using your office furniture or other fixtures, you may want to think about selling them as well.  When it comes to closing down a business, you want to try and be able to recoup as much as your startup costs as you can, as it may help to lessen the financial burden.

As it was outlined above, it is often easier for many online business owners to close their business doors, because they often have less invested into their business. If you would like to close your storefront doors, but you still think that your business has a chance of success, you may want to think about opening up an online business. With online businesses, you often just need an online website that allows your customers to order products or services and you have available and pay for them, it is as simple as that!

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Job Interview Dos and Don’ts

Posted on June 10, 2011 by admin

Are you in the process of trying to get a new job?  If you have already applied for a few jobs, there is a good chance that you may end up having an interview scheduled soon, if you don’t already have one arranged. As you likely already know, a job interview is often the deciding factor in whether or not you get hired. That is why it is important that your interviews go off without a hitch.  To ensure that they do, you may want to familiarize yourself with the most common job interview dos and don’ts, some of which are outlined below.

One thing that you will want to do is prepare for your interview. There are too many individuals who mistakenly believe that all interviews are the same. This is actually something that you do not want to do.  Yes, many interviews are similar in nature, but they are not all the same.  In all honesty, it depends on the job that you are being interviewed for and the employer in question.  Instead of assuming that your job interview will be just like the last one, you are advised to expect something different, to help keep you on your toes.

Another thing that you will want to do is practice for your interview.  As it was previously mentioned, many job interviews are similar in nature, despite being a little bit different.  They are often similar based on some of the basic questions that are asked. For instance, some of those questions may be centered on your professional goals, your need to succeed, and so on.  No matter how prepared you are for these questions, they can be difficult to answer in the moment. That is why you do want to prepare for your interview by doing a few practice runs, preferably with a friend or a relative.

As stated above, during the interview process, you will be asked a number of questions. These questions are what enables an employer to gain insight into you, your life, and your work habits.  When responding to questions that you are asked or even when just making conversation, it is advised that you keep everything professional in nature. What you do not want to do is divulge too much information about your personal life.  For instance, employers do not need to know how old you are or if you have any children.  Also, do not badmouth any of your previous employers or bosses, as this will tend to make you look bad yourself.

When going for a job interview, it is important that you are properly dressed. What you do not want to do is wear jeans, sweatpants, or clothing that is too revealing.  To increase your chances of getting a job, you want to look professional for your job interview.  This not only includes your clothing, but your appearance as well. If you need to put on makeup or get a hair cut, go ahead and do so.  When looking to hire a new employee, many employers want someone who can represent the company in a positive matter.  That is why it is important that you do place at least a little bit of focus on your appearance.

Since the interview process is what is often the deciding factor in whether or not you are hired, you will want to make sure that your interview is one that is memorable, and in a good way.  To do that, you will want to keep the above mentioned job interview do’s and don’ts in mind.

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